The Beti Bachao, Beti Padhao (BBBP) campaign has been launched by Union Government in partnership with which company recently?

Celltick mobile media
The Union Ministry of Women and Child Development has launched a new initiative to spread awareness about the Beti Bachao Beti Padhao (BBBP-Save the girl child, Educate the girl child) Scheme of the Ministry. The initiative has been launched in partnership with Celltick Mobile Media India Pvt. Ltd. To generate awareness about BBBP Scheme to an estimated 100 million mobile users in India. The purpose of this campaign is to promote gender equality and to educating girls. With the help of Celltick mobile media, the user is able to get messages that they can interact with on the homescreen of their device, enabling ease of use in accessing information about BBBP. The platform provides a means to reach users based on their location as well as their language of preference.