TRAI’s Spam Regulation Innovations

January 21, 2025

In recent years, the Telecom Regulatory Authority of India (TRAI) has intensified efforts to combat spam in telecommunications. With the integration of distributed ledger technology (DLT), TRAI aims to enhance the traceability of commercial messages. This initiative is part of a broader strategy to protect consumers from unsolicited commercial communications (UCC), commonly known as spam.

Role of TRAI

TRAI regulates the telecom sector in India. It oversees Unsolicited Commercial Communications (UCC). Established in 2007, the Do-Not-Disturb (DND) registry allows customers to opt out of spam calls and messages. TRAI has developed a DND app for user convenience, facilitating preference registration and complaint lodging.

Telecom Commercial Communication Customer Preference Regulation (TCCCPR)

The TCCCPR, enacted in 2018, penalises telemarketers contacting DND-registered users. Accumulated warnings can lead to blacklisting. The DND app faced maintenance issues but was reinstated with enhanced user-friendly reporting options in 2024.

Blockchain Implementation

TRAI mandated the use of blockchain technology to manage spam messages. This distributed ledger records approved SMS senders and standard message formats. The requirement for sender IDs instead of phone numbers is regulatory advancement.

Traceability Enhancements

In 2024, regulations were tightened for message traceability. Telecom operators must maintain a comprehensive record of message origins. This addresses vulnerabilities that allowed fraudulent registrations and spam messaging.

Effectiveness of Measures

DND registrants have reported fewer communications from compliant businesses. However, evolving spam tactics challenge these measures. Cyber fraud and disposable phone numbers complicate enforcement, while international spam calls pose additional difficulties.

Government Initiatives

The Department of Telecommunications (DoT) launched the Sanchar Saathi portal for reporting suspicious communications. Collaborating with law enforcement and financial institutions, it aims to curb fraudulent activities. The Telecom Security Operation Centre monitors internet traffic for potential threats.

AI and Telco Innovations

Telecom companies, like Airtel, are employing Artificial Intelligence to label suspicious calls as “Suspected Spam.” This practice is being adopted by other operators, enhancing consumer protection against spam and scams.

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