Odisha Launches Initiatives to Expand Milk Procurement Capacity

January 15, 2025

The dairy sector in Odisha is set for a major transformation. Recent initiatives, inaugurated by the Hon’ble President of India, Smt. Droupadi Murmu, aim to enhance milk production and improve nutritional outcomes. These initiatives focus on increasing milk procurement capacity from 5 lakh to 10 lakh litres per day. The programs are spearheaded by the Department of Animal Husbandry and Dairying (DAHD) under the Ministry of Fisheries, Animal Husbandry and Dairying.

Cattle Induction Program Overview

The Cattle Induction Program was launched under the Rashtriya Gokul Mission. This initiative involves the distribution of 3,000 high-genetic-merit cattle to beneficiaries in Mayurbhanj district. The aim is to improve livestock productivity and enhance rural livelihoods. The National Dairy Development Board is implementing a Productivity Enhancement project with a budget of ₹37.45 crores over five years.

Gift Milk Program for Children

The Gift Milk Program was also introduced to combat malnutrition among children. This programme will provide 200 ml of fortified flavoured milk to around 1,200 schoolchildren in Mayurbhanj. The milk is enriched with Vitamins A and D, addressing critical nutritional needs in the region. The initiative aims to improve children’s health and educational outcomes.

Market Support Program Details

The newly launched Market Support Program is designed to strengthen milk procurement, processing, and marketing. This initiative will double the state’s milk procurement capacity. It focuses on building branding and distribution networks, ensuring better returns for farmers. Enhanced market support is expected to uplift rural incomes and boost the dairy sector.

Importance of Advanced Technologies

The President emphasised the need for adopting advanced technologies in dairy farming. Techniques such as Artificial Insemination and sex-sorted semen can enhance livestock productivity. These innovations are crucial for increasing the profitability of dairy farming. The integration of technology is expected to modernise the sector and improve overall efficiency.

Contributions of Various Dignitaries

The event was attended by various dignitaries, including Union Ministers and the Chief Minister of Odisha. They brought into light the importance of the Rashtriya Gokul Mission in breed improvement and productivity enhancement. The collaborative efforts of DAHD and the National Dairy Development Board were praised for driving rural economic growth. The commitment to innovative, farmer-centric programs was reiterated by state officials.

Rashtriya Gokul Mission aims at breed improvement.
₹37.45 crores allocated for dairy enhancement in Mayurbhanj.
200 ml of flavoured milk provided to schoolchildren.
Odisha’s milk procurement capacity to double.
Advanced technologies include Artificial Insemination.

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