Odisha’s Subhadra scheme

September 17, 2024

The Subhadra Yojana is a new scheme launched by the Odisha government to celebrate Prime Minister Narendra Modi’s 74th birthday. It aims to provide financial help to women in the state. Eligible women will receive ₹10,000 per year, helping them to meet their basic needs.

What is the Subhadra Yojana?

Registration and Eligibility

The scheme is focused on women aged 21 to 60 years who come from economically weaker backgrounds. Women who are part of wealthy families, work in government jobs, or already get large amounts of government help cannot apply. Over the next five years, more than 1 crore women (10 million) will benefit from the program.

Implementation Process

The financial support will be provided in two parts every year:

₹5,000 on Rakhi Purnima
₹5,000 on International Women’s Day

The money will go directly into the women’s Aadhaar-linked bank accounts. To make the process secure, every woman needs to complete e-KYC verification. They will also get a Subhadra Debit Card to access the funds easily. Women who make a lot of digital transactions will get additional incentives or rewards. Over 50 lakh women (5 million) have already registered to receive this help.

Financial Aspects

Over the next five years, the Odisha government has set aside a large amount of money—₹55,825 crore—for this scheme. In the first year (2024-25), ₹10,000 crore will be used to get the program started and to help as many women as possible.

This scheme is also seen as an important political move by the BJP (Bharatiya Janata Party). It was a key promise during elections, aiming to attract women voters, especially those in self-help groups. The Subhadra Yojana is designed to compete with the BJD’s Mission Shakti programme, which previously had strong support from women voters in the state.

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