Prime Minister Modi Launches ‘Mera Yuva Bharat (MY Bharat)’ Platform

November 1, 2023

On October 31st, Prime Minister Shri Narendra Modi officially launched the ‘Mera Yuva Bharat (MY Bharat)’ platform, dedicated to the youth of India. This momentous initiative was introduced on National Unity Day and aims to empower and uplift the country’s youth.

Establishment of MY Bharat

The Union Cabinet, under the leadership of Prime Minister Shri Narendra Modi, approved the establishment of an autonomous body named “Mera Yuva Bharat (MY Bharat)” on October 11, 2023.

Vision of MY Bharat

‘Mera Yuva Bharat (MY Bharat)’ envisions itself as a pivotal, technology-driven facilitator for youth development and youth-led progress. Its overarching goal is to provide equitable opportunities for young individuals to realize their aspirations and contribute to the creation of a “Viksit Bharat” (developed India) across various aspects of government initiatives.

The MY Bharat Platform

Mera Yuva Bharat (MY Bharat) serves as a ‘Phygital Platform,’ seamlessly blending physical and digital elements. It includes physical activities complemented by digital connectivity, creating an engaging and comprehensive experience.

The Need for MY Bharat

Role of Youth in Amrit Kaal: India’s youth hold a pivotal role in shaping the nation’s future, particularly as India celebrates 75 years of independence and endeavors to build an “Amrit Bharat” by 2047.
Uniting Youth from Diverse Areas: Vision 2047 necessitates a framework that unites rural, urban, and rurban (a combination of rural and urban) youth on a common platform. MY Bharat aims to bridge this gap.
Contemporary Technology-led Engagement: In today’s fast-paced digital world, a technology-driven platform can effectively engage youth, connecting them with programs and community activities.
Creating a Phygital Ecosystem: MY Bharat seeks to establish a phygital ecosystem, making it accessible and engaging for millions of young individuals. They will act as bridges between the government and its citizens.

Objectives of MY Bharat

The primary objectives of Mera Yuva Bharat (MY Bharat) include:

Leadership Development: Enhancing leadership skills through experiential learning and fostering social innovators and community leaders.
Alignment with Youth Aspirations: Ensuring alignment between the aspirations of youth and the needs of communities.
Efficiency through Convergence: Promoting efficiency by converging existing programs and serving as a centralized youth database.
Two-way Communication: Facilitating improved communication between youth, government initiatives, and other stakeholders.
Phygital Ecosystem: Creating a blend of physical and digital experiences to enhance accessibility and engagement.

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