‘Ayushman Bhava’ Campaign

Union Health Minister Mansukh Mandaviya announced the launch of the “Ayushman Bhava” campaign, aimed at improving the delivery of health schemes to every intended beneficiary, including those in remote areas. The campaign, commencing on September 13, will be part of the ‘Seva Pakhwada,’ lasting until October 2.

The campaign’s core objective is to enhance healthcare accessibility and awareness, aligning with the vision of ‘Antyodaya,’ ensuring health services saturation in every village. The campaign also targets achieving ‘Ayushman Gram Panchayat’ or ‘Ayushman Ward’ status for selected areas. Additionally, initiatives such as an organ donation pledge registry, blood donation camps, and cleanliness drives will be conducted during the ‘Seva Pakhwada.’

What are the key components of the “Ayushman Bhava” campaign?

The campaign includes “Ayushman Apke Dwar 3.0” for distributing Ayushman cards, “Ayushman Mela” for weekly health events, and “Ayushman Sabha” for village-level health awareness.

What is the significance of achieving ‘Ayushman Gram Panchayat’ or ‘Ayushman Ward’ status?

It indicates the saturation of selected health indicators in the respective areas, aligning with the vision of ‘Antyodaya.’

What other initiatives will be launched during the ‘Seva Pakhwada’?

Initiatives include an organ donation pledge registry, blood donation camps, and cleanliness drives at public health facilities.

Month: Current Affairs - September, 2023

Category: India Nation & States Current Affairs