Google’s ‘Perspectives’ Search

June 26, 2023

Google has recently launched a new search feature called Perspectives, aiming to provide users with a broader range of viewpoints on various topics.

Presenting Diverse Content Sources

Perspectives search on Google encompasses a wide range of content types, including long- and short-form videos, images, and written posts. These materials are sourced from discussion boards, Q&A sites, and popular social media platforms. Google’s blog post highlighted examples such as TikTok videos, YouTube videos, websites, tweets, Quora results, and Reddit posts, to name a few.

Emphasizing Authoritativeness and Trustworthiness

One of the key focuses of Perspectives search is to prioritize content that demonstrates authoritativeness, expertise, and trustworthiness. Google aims to provide users with reliable and informative perspectives from trusted sources. By highlighting these attributes, the company strives to ensure that users can rely on the information they find.

Pinterest-Like Layout for Visual Appeal

The layout of Perspectives search results resembles the visually engaging style of Pinterest. This approach offers users a unique and visually appealing way to explore different perspectives on their search queries.

Encouraging Balanced Information Seeking

Google’s motivation behind introducing Perspectives is to discourage users from solely relying on appending “reddit” to their searches. The feature aims to provide information from real people and diverse sources, encouraging a balanced approach to information seeking.

Addressing Challenges and Timing

The decrease in effectiveness of using “reddit” in searches was prompted by Reddit communities going offline in protest of planned API changes. Critics have speculated that Google’s Perspectives could be seen as an attempt to encroach on Reddit’s territory, but it’s important to note that the timing of the feature’s launch was announced during a Google conference in May, suggesting that the introduction may be coincidental.

Gradual Rollout for Wider Adoption

To ensure a seamless experience, Google has chosen to gradually roll out the Perspectives tab over the course of several weeks. This allows users to familiarize themselves with the new feature and gradually explore the diverse perspectives it offers.

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