Kantar BrandZ India 2022

September 16, 2022

Kantar BrandZ India 2022 was released recently to broadly assess the impact of the COVID-19 pandemic on Indian brands, with the focus on FMCG, non-FMCG and technology brands.

Key Highlights

According to the report, India’s top 75 brands together are worth USD 393 billion, equal to 11 per cent of India’s national GDP.
The growth rate of top 75 most valuable Indian brands surpasses that of the rate of growth posted by other major markets across the globe.
The Tata Consultancy Services, with the value of 45.5 billion USD, is the most valuable brand in India.
Earlier, HDFC held this position since 2014, when the ranking was first launched.
The TCS witnessed rapid growth because of increased global demand for automation and digital transformation caused by the COVID-19 pandemic.
The top 10 most valuable Indian brands together contribute to just over 50 per cent of the ranking’s total value.
Two brands have entered the top 10 for the first time. These are Infosys (3^rd rank) and ICICI Bank (9^th rank)
The State Bank of India has risen four places to 6^th
According to the recent report, there are brands from 23 different categories in the 2022 Indian top 75.
There are a total of 14 new entrants from 11 categories, including online gaming, education, apparel and real estate.
Technology and banking brands account for over 50 per cent of the total value of the Indian brands.
6 B2B tech brands and 11 consumer tech brands accounted for 35 per cent of the total value of the ranking.
On an average, B2B brands are almost 3 times as valuable as B2C brands.
6 banking brands contribute to 19 per cent of the total value.
57 of the brands in the 2022 top 75 have been in the ranking since 2018.