Local Shops on Amazon
Amazon India has launched a new program called ‘Local Shops on Amazon’ to encourage local retailers to use the e-commerce platform to sell essential goods in light of the lockdown conditions.
About the Program
Amazon has introduced the ‘Local Shops on Amazon’ program in India. This allows local retailers to sell essential commodities on the e-commerce platform to the people in times of the lockdown. The delivery can be done through the Amazon Delivery app. This is an expansion of the pilot project launched earlier with around 5,000 retailers.
e-Commerce Platforms
e-commerce is the commercial transaction on the internet. It can be through a branded website like Amazon and eBay or through a social media platform like Facebook (Marketplace) and Instagram (Shoppable Ads). Some of the advantages include low cost to start a business, reaches new customers, serves niche markets and is indispensable in times like the current lockdown.
JioMart
Another such e-commerce venture launched recently is the JioMart- launched by Reliance Industries in partnership with Facebook. The JioMart has features like free home delivery, no minimum order value, express delivery, no questions asked return policy, etc.