YES Bank appoints Anita Pai as COO and Jasneet Bachal as CMO

YES Bank appoints Anita Pai as the chief operating officer (COO) and Jasneet Bachal as the chief marketing officer (CMO). Anita Pai is former senior general manager and head of ATM business of ICICI Bank and Jasneet Bachal has previously given services to Kotak Mahindra Bank as Senior Vice President and marketing Head. This move of appointing experienced persons as chief officials, which comes amid the crumbling share prices of the bank and increasing NPAs, can be a sigh of relief for shareholders