2019 edition of World Breastfeeding Week (WBW)

The World Breastfeeding Week (WBW) is an annual celebration which is being held every year from 1 to 7 August in more than 120 countries. The purpose of WBW is to create awareness among the parents about breastfeeding and to encourage parents to adopt breastfeeding. The week also create awareness about the importance of initiation and exclusive breastfeeding, and adequate and appropriate complementary feeding. It provides advocacy material about the importance of breastfeeding. The 2019 theme is “Empower Parents, Enable Breastfeeding”. The focus this year is on protection, promotion, and support of breastfeeding.