Wipro acquires Filipino personal care firm ‘Splash’

Wipro Consumer Care and Lighting (WCCL) has acquired the Philippines-based personal care maker Splash Corporation for an undisclosed amount to enter the country which has a consumer base of around 100 million. The acquisition strengthens Wipro’s consumer care portfolio in personal care and strengthens its South-East Asian market footprint. Splash is the largest Filipino personal care player and amongst Top 5 in the Philippines market. Its product categories such as exfoliants and leave-in hair care range are new for WCCL. This is Wipro’s 11th consumer business acquisition, and the 9th in the personal care segment. Other Wipro consumer acquisitions include UK’s Yardley, Singapore-based personal-care company LD Waxson Unza Holdings and China’s Zhongshan and a lot more. The company has made five acquisitions in the Indian market in the consumer line business.