WFP launches campaign ‘Feed Our Future’ against hunger and malnutrition in India

United Nations World Food Programme (WFP) has launched its cinema ad campaign ‘Feed Our Future’ against hunger and malnutrition in India. It has been launched by WFP in collaboration with UFO Moviez – India’s largest in-cinema advertising platform and SAWA -the Global Cinema Advertising Association. It is also supported by Showbox Music TV Channel, LF (Living Foodz TV Channel) and Red FM 93.5. It will help drive the message of zero hunger deeper into the hearts & minds of India.

About Feed Our Future Campaign 2019

This is for second time WFP has launched this campaign in India to raise awareness on hunger and malnutrition, a reality facing millions of people around the world. It is based on success of previous campaign in collaboration with UFO Moviez and SAWA. It will connect with audiences and garner support it deserves to highlight urgent attention for critical issue of hunger and malnutrition in India.

The creative force behind this new campaign is Sir John Hegarty, of The Garage SOHO. It highlights potential loss to the world when children’s voices are silenced due to hunger. Its poignant narrative sees group of Syrian refugee children selected from local community playing in rubble and gazing out of bombed-out buildings in apparent war zone.

Background

Last year’s global results of UNWFP’s 2018 campaign had showed that the advertisement helped to double awareness of WFP among those who saw it. It also had helped to raise more than half a million dollars through online giving and in 38% increase in downloads of WFP’s Share the Meal donation App.

About World Food Programme (WFP)

It is the food-assistance branch of United Nations. It is a member of UN Development Group (UNDG) and part of its Executive Committee. It was established in 1961 after Food and Agricultural Organization (FAO) Conference 1960. It is headquartered in Rome, Italy. It has more than 80 country offices around the world. It is the world’s largest humanitarian organization promoting food security and addressing hunger. It provides food assistance to around approx. 80 million people in 75 countries each year. It works to help people who cannot obtain enough food or produce enough food for themselves and their families.

Month: Current Affairs - October, 2019