National Institute of Electronics and Information Technology inks MoU with Snapdeal

National Institute of Electronics and Information Technology (NIELIT) on 23 April 2015 signed a memorandum of understanding (MoU) with e-commerce giant Snapdeal to roll out digital marketing courses.
The MoU aims at helping small and medium enterprises/businesses and artisans who want to take the online route to become entrepreneurs.
Snapdeal by being a knowledge partner will provide inputs on the course and will facilitate industry interactions for the participants.
These digital marketing courses will help

• To widen participants’ business prospects by teaching them the nuances of using online space to market and sell their products. Thus it will indirectly to eliminate the need for middlemen/brokers to sell their products.
• Trainees understand the fundamentals of digital marketing and effectively utilise the online sales channel.

To begin with, the course will be launched in six centres across India. They are Srinagar, New Delhi, Calicut, Chennai Aurangabad and Kolkata.

Month: Current Affairs - April, 2015