Soon, Kotak Mahindra Bank link current accounts to Twitter

The private lender bank, Kotak Mahindra launched a new current account product that will enable the account holders to undertake 21 services viz. cheque book requisitioning, checking last few transactions, etc, and using their Twitter accounts.

• For the activity of listed service, the bank customers have to use the dedicated hashtags (#).
• The account christened ‘Jifi’, also involves a host of loyalty-based reward points accrued from merchant transactions carried out using the account, referrals made and ‘sharing and commenting’ of tweets/updates.
• The reward points, classified as transactional and social, can be redeemed for discounts with select online merchants or also transfered to friends.

The account can be opened by a self-invite either via Facebook or an e-mail, the bank said, adding that existing account holders can also get a new account opened.
Note: The bank has integrated all their systems with their core banking software and can seamlessly throw up the required result into the account holder’s Twitter handle as a direct message.

Month: Current Affairs - March, 2014