Facebook buys tech start-up FacioMetrics

Facebook has bought facial recognition tech start-up FacioMetrics for an undisclosed sum. The acquisition was aimed at using the technology provided by the startup for making photo or video effects to better challenge its rival Snapchat.

FacioMetrics was founded in 2015 and makes use of artificial intelligence to give facial image analysis capabilities to applications that run on smartphones. This technology can be used in many applications like those focused on animation, measuring the reaction of audiences, virtual/augmented realities etc.