Google Bomb

A Google bomb is an effort to inflate a website’s search ranking for a particular term. Google gives importance to pages linking to a particular page for ranking purposes. In case of Google bombing, pranksters use a phrase to link to a particular page from their sites multiple times, to push that page to the top of search results. One of the most (in)famous examples of this was “miserable failure”, which placed the official White House homepage of George W Bush atop the search results for that term.